Case Study: Textile Recycling in Action – Coleo x Boboli
Looking for real examples of circular fashion? At Coleo, we don’t just talk about sustainability — we make it happen. In partnership with Boboli, we transformed over 1,900 kg of textile waste into a brand-new collection, proving that textile-to-textile recycling is not only possible but scalable.
The Challenge: From Old Clothes to New Fashion
The fashion industry faces a major challenge: what to do with post-consumer garments. Boboli launched an initiative to collect old clothes and partnered with Coleo to turn this textile waste into high-quality, recycled fabrics for a new collection.
Together, we aimed to:
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Support garment collection in stores
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Promote reuse where possible
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Recycle non-reusable textiles into new raw materials
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Produce garments using 100% recycled fabric, with a focus on T2T (Textile-to-Textile) circularity
Key Results
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1,903 kg of garments collected (≈ 9,300 units)
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28 collection points activated
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64.5% valorised through reuse and recycling
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Fabric: 100% recycled, with 80% textile-to-textile content
This project is a benchmark in sustainable garment production, showing how brands can integrate circularity into their operations.
How We Did It
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Collection & Sorting:
Garments were gathered at Boboli stores and sorted by Coleo’s facilities for reuse or mechanical recycling. -
Recycling Process:
Non-reusable textiles were processed into recycled fibres. The result? A premium fabric made from waste — with a verified 80% T2T content. -
Manufacturing:
Using this fabric, Boboli produced a limited collection, turning what was once discarded into a new trend.
Why This Matters
This case study highlights the potential of circular fashion when brands commit to action. It’s not just about using recycled materials — it’s about closing the loop through textile recycling, reducing waste, and creating value from what was once considered trash.
If you’re exploring how to integrate textile-to-textile recycling into your products, this is proof it can be done — at scale, with transparency, and style.
