European Circular Textile Coalition
The new European Circular Textile Coalition calls for a circular textile economy: “a world without waste is possible” Us, and 11 other companies representing the textile value chain, we launched the European Circular Textile Coalition’s manifesto for a fully circular textile economy, urging the EU to transform post-consumer textile waste into a driver of green […]
Resale: From Sustainability to Marketing Strategy
This morning I read a report on Blue Banana: 31% of its sales come from e-commerce. For context, the average is 25% in Spain and France, and 40% in the UK There was a time when e-commerce was a playground for small players testing ideas without major costs. Many big brands ignored it. Today, no […]
Breaking the Incineration Taboo – But Not Too Much
A post by Marc Puyuelo – Head of Strategy Balancing today’s waste crisis with tomorrow’s need for circular feedstock 1. Introduction Europe is at a crossroads. With the transposition of the Waste Framework Directive underway, Extended Producer Responsibility (EPR) systems in textiles face a decisive moment. The present context is complex: Reuse markets are […]
Consumers are ready to buy recycled garments
Why hasn’t the market exploded (yet)? I truly believe consumers are asking for sustainable products, yet demand for recycled textiles and garments hasn’t taken off. In my view, the reason is simple: there isn’t enough supply in the market; not enough recycled garments on shop floors. Consumers are interested. Surveys and statistics show consistent optimism. […]
Can Spain become a recycling hub?
The combination of climate pressure and the ambitious European goals for a circular economy is profoundly transforming the industrial landscape. In this context, Spain faces a strategic opportunity: to become a European leader in textile recycling. At Coleo, we believe in this vision, and we’re committed to making it happen. An industrial base still alive […]
Coleo as social support
In previous posts you’ve read about how Coleo works as a textile recycling company and its concern for the environment (terms like textile to textile, closed/open loop, pre/post consumer might ring a bell…). Today we want to show you the other side of Coleo, the one our colleague Álvaro hinted at in previous texts: that […]
Case Study — Coleo x Bàsquet Girona
At Coleo, we believe that every discarded garment holds value. That’s why we partnered with Bàsquet Girona to turn textile waste into a bold example of circular fashion. To celebrate their 10th anniversary, Bàsquet Girona wanted to go beyond the basketball court and build a deeper connection with their fans—by launching their very own sustainable […]
“This is What You Learn When You Work at Coleo”
We asked Silvia how was her experience with us and this is what she wrote. Thank you for your time and your inspiring words. Text posted in Silvia’s Linkedin: Before joining Coleo, I had always worked in retail — as a Visual Merchandiser. I had learned how to improve KPIs, how to spot what works […]
Hardware in constant innovation for post-consumer textile waste
With the new revision of the EU Waste Framework Directive, we are entering a phase where textile waste management is no longer optional, but a structural pillar: mandatory separate collection, extended producer responsibility, waste hierarchy prioritisation, export controls, and a clear framework for sustainable design. But beyond the regulatory framework, what this triggers is something else: a […]
In-Store Take-Back Systems: An Opportunity to Connect Consumers with Circularity
The transition toward a circular economy demands a deep redesign of consumption and waste management models, especially in high-impact sectors such as textiles. One of the mechanisms promoted by brands to bring this shift closer to consumers is the in-store take-back system, a collection point located in-store that allows consumers to return unwanted garments for […]
